CP-Meiji
Scoop,
Stir, Swirl！
Differentiating our NEW product launch amidst a sea of competitors
The Problem:
The NEW CP-Meiji Greek Style Yogurt needed to established itself in the competitive market.
The Brilliance:
By focusing on the 3 different ways you can eat our yogurt
The Strategy:
"Scoop, Stir, Swirl", we managed to successfully highlight the versatility of our yogurt. Aggressive influencer marketing further amplified our message, generating buzz for our new product.
