CP-Meiji
Scoop,
Stir, Swirl！
Differentiating our NEW product launch amidst a sea of competitors
The Problem:
CP-Meiji’s new Greek Style Yogurt needed more than just shelf presence—it needed a distinct identity that would stand out in this saturated market.
The Strategy:
“Scoop. Stir. Swirl.”
Three simple actions. One powerful message. A three-part ritual that visually and sensorially captured the yogurt’s versatility. To drive impact, it was amplified through influencer-driven content that brought the ritual to life.
The Brilliance:
“Scoop. Stir. Swirl.” became more than a message—it sparked awareness, trial, and a fresh take on yogurt.
