The challenge was to create an attention-grabbing message without overloading it with medical jargon. Highlighting the fact that a mere 3mm is all that the doctors have to work with, we weaved both human and medical elements together, bringing across one of the more unique and literal advertisements on print.
Panasonic wanted something revolutionary to differentiate themselves from their competitors. Centering on their unique position as the only company with green technology, we produced their internal corporate video shot from an outsider’s point of view to bring across a more refreshing perspective for their employees and stakeholders alike.
The difficulty of celebrating a hotel’s 75th anniversary is having to refresh its look without diluting the brand that generations have come to recognize. By showcasing the range of room keys used since their beginning, we documented Sheraton’s transition from past to present, while symbolizing the their position as a key player in the hospitality industry.
UIC wanted a greater market share for Sofsil, a fabric softener product, but were hesitant on launching a campaign solely dedicated to it. By pairing the product together with their top-selling detergent brand SPIN, we launched an outdoor campaign that presented them as the Perfect Match. As a result, sales revenue for not one, but both products increased exponentially.
With over 500 Starwood hotels and resorts scattered across Asia Pacific, logistical problems of the delivery of collaterals were inevitable. We created the Collateral Cupboard – an online ordering platform for the hotels to order the collaterals they need. This helped reduce both cost and delivery times significantly, as well as eliminate possibilities of communication breakdowns.